Articles on: Marketing

6 Digital Marketing Trends for Small Business in 2020

Today’s we’re talking about digital marketing trends with a guest post from Mike Khorev (see his info at the bottom of the post). I hope you enjoy it. Shawn Kinkade Kansas City Business Coach . 2019 is ending, and as a small business owner, another year is coming with new challenges and opportunities. With 2019 […]

What’s Your ‘Thing’?

These days it’s easier than it’s ever been to start a business. It can be a full time thing or just something on the side. People are starting businesses as a ‘Side Hustle‘ and making real money with almost no investment and very little risk. If that intrigues you, here’s a comprehensive article full of […]

Business Growth – Recurring Revenue vs. Referring Revenue

Ask any seasoned business broker about the drivers of business value and you’re sure to get an ear full about the value placed on the volume of Recurring Revenue in a business.    Recurring revenue is coveted in the terms of business value because it’s predictable income.   It’s not a one and done sale. It’s whatever […]

What Superlative does your business own?

What is your business best at?  If you were to finish this sentence – what words would you use? “We deliver the most (or best)  __________ to our customers!”   If you’re like the majority of businesses out there… and you’re honest about it, you probably can’t finish that sentence. And that’s okay for now. […]

What’s your Special Sauce?

This past week we took the kids on a college visit trip to check out some places they were interested in. This trip happened to be to the state of Indiana where we checked out Purdue and Indiana University. As we do with most of our family trips, we took some extra time to see […]

How to Stop a Marketing Wipeout!

Generating new leads, driving new business opportunities is what marketing is all about, but it remains a mystery for most business owners. They spend a lot of money on campaigns or tactics and end up with nothing to show for it – often it’s a complete wipeout! That’s not to say that marketing doesn’t work…clearly […]