We’re all hard-wired to respond to fear in specific ways (the whole Fight or Flight response thing) which works great when you’re trying to get away from bears or zombies (or the elephant in the room)…but doesn’t always work out so well with less tangible but equally real fears like losing a client.  One […]

Try this – go online to search for your business…I’ll wait…. What do  you find? Are you finding anything that makes your prospective customer’s lives better? Consider this great statistic from Jay Baer’s new book Youtility: “In 2011 the Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found that customers […]

Business (and the world in general) is getting more and more complicated all the time.  It often feels like it’s too much and we all want to hide someplace clean and quiet.  From a practical standpoint, if you want to get more done you need to start thinking about doing less.  It’s not as counter-intuitive […]

Is your DSI super?  Wait…let’s step back first.  A DSI is a Dominant Selling Idea – think of it as the modern day version of the Unique Selling Proposition (USP).  Basically it’s THE big idea inside a marketing brand – it’s the selling idea that establishes you as the #1 choice within your category and […]

One of the things we work on with our clients and business owners is developing systems for their business.  It’s critical to build a systematic approach, figuring out the best way to do something and making sure it’s done that same way consistently…regardless of who’s doing the work.  Often the easiest way to rollout that […]

In his book ‘UnMarketing’ author Scott Stratten talks about a lot of things.  He talks a lot about twitter, about the essence of what marketing is today (versus 10 or 20 years ago), about the the criticality of engagement and a lot of interesting stories and anecdotes from his personal experiences. It’s all good stuff, […]