photo by jsorbieus Can generosity – giving stuff away, helping others really help you win at business? This came up the other day during a workshop I was doing on Guerrilla Marketing – one of the characteristics of a successful Guerrilla Marketer is Generosity (contact me if you’d like to get an evaluation for all […]

photo by kennymatic Marketing for small business owners has gotten a lot harder in the last 20 years.  Way back when, if you wanted to generate some sales, you could pull together an ad, let people know what you were selling and you stood a good chance of selling more stuff.  These days there’s way […]

I had a chance to check out Shrek Forever After this afternoon and one of the scenes that caught my attention was the sales process between RumpelStiltskin and Shrek (see picture above, courtesy of Dreamworks) Rumpelstiltskin, if you’re not familiar is a magical dealmaker who specializes in granting wishes…with unfortunate consequences and lots of fine […]

Just like everyone loves a puppy – everyone loves new functionality on applications they are already using (and you are already using LinkedIn aren’t you?). I actively use Twitter, I reluctantly use Facebook and I’m constantly trying out a lot of the other social media and social network platforms, but I will admit I’ve got […]

One of the foundations of Guerrilla Marketing is creativity – finding a unique and interesting way to capture attention.  However just as importantly you need to be talking to the right people and you need to be getting them to think about the problems you solve and the benefits you deliver. The example above does […]

   photo by Brian Hillegas It’s cool when you get to learn new things! I sent out a challenge the other day for one of the Peer Group Advisory Boards that I run.  I’m looking for the members of the group to go a bit deeper and get into an issue that they’re struggling with […]