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B2B professionals guide to social media

Professionals don’t get much coverage when it comes to using social media and at first glance (or two) it’s not obvious how those that are in the B2B marketplace could successfully use social media for their business. I was doing a social media presentation earlier this week to a group of business owners and a […]

What your customers really want

    photo by covilha  “If a good reputation is like Gold, then having Integrity is like owning the mine.”  John C. Maxwell / Jim Dornan – Becoming a Person of Influence I had a great opportunity to sit in on a Core Advocates training session this morning that focused on the importance of Reputation […]

Why librarians win at Google Search Results!

  photo by marnox1  Search Engine Optimization has become a mystical term, invoking the idea of wizards laboring in their lofty towers to get websites onto the first page of Google. The reality is that SEO for really competitive online sites is an arcane art and if your business is going up against the big […]

How to carve a pumpkin – or why systems are key!

  photo by ms.tea  Halloween is just around the corner, which means it’s time to start thinking about carving pumpkins.  I remember learning how to carve a pumpkin around our kitchen table from my parents and older brothers.  There was always an element of creativity in terms of the design and certainly some of us […]

I guarantee you’ll get something out of reading this!

We all love buying something with a great guarantee – it takes the risk out of an unproven product, it gives you confidence that the vendor really stands behind their work and it generates a lot of credibility that you are getting what you pay for. Guarantees are a great thing…for the buyer, but not […]

Want to struggle with your business? Here’s how!

   photo by Net Efekt  Imagine that all of the money, influence and power in your world is a pie (apple in this case).  Now imagine hundreds…no thousands…of people in your industry, your geographic space, your niche of business all vying for their piece of that pie!  There is no way there’s enough pie to […]