The business world is buzzing with questions about Social Media Marketing these days.  Whether they’re trying to figure out what do to now that they’re on LinkedIn or Facebook, or what exactly is Twitter and how would I use it for my business or ‘how do you find time to do all this Social Media […]

  picture by NCinDC  I’m a big fan of models or metaphors as a way to discuss complicated ideas.  Anytime you can give someone a visual representation for a complex idea you’re a lot more likely to get your point across. One model that I stole ran across recently is called the 8 Pillars of […]

It would be easy to dismiss Seth Godin’s latest book as a way for him to cash in on his (hard earned) reputation as the Marketing Genius of our time. For those that don’t know him – Seth Godin (you can read his frequent updates at Seth’s blog) is an author of many books, including […]

I’m a big proponent of Social Media – to me it’s pretty clear that it is the wave of the future that will eventually knock down old-school sales and marketing techniques.  In a world of active Social Media, you can’t hide from your customers or prospects – people will say what they think and the […]

  photo by luckyrob If you’re looking for success stories of social media, then you should check out Queensland Tourism board’s latest marketing idea. It’s a contest called The Best Job in the World – basically it’s an open video audition for the newly created ‘Caretaker of the Islands of the Great Barrier Reef’.  This […]

photo by padraic woods One of the common themes I’m getting from business owners is that they are doing too much.  A major reason for their stress is that they’ve got too many balls in the air and they are constantly juggling priorities, commitments to themselves and other people and things they’d like to be […]