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10 Ways to Get More Done…

Photo from Library of Congress collection Do you ever feel like there’s not enough time in the day to get everything done? Sometimes you just feel flat out tired. As a small business owner, you’ve got it worse than most.  You’re wearing a bunch of hats, a lot of times you’re covering new ground and […]

Kansas City Zoo has a great Marketing Opportunity

If you’re in the market to sell something (product or a service), you know you’ve got a huge competitive advantage when you can give your customers a unique experience.  Just this last weekend, the Kansas City Zoo offered up an opportunity to see and experience something totally different. If you live in Kansas City, then […]

The 1 thing you want customers and prospects saying

Push versus Pull Which one of these options sounds better to you? Option 1:  You develop an extensive advertising and marketing campaign, complete with direct mail, ads in the local media and maybe even a radio campaign. Your name, your message gets pushed out (hopefully primarily to your target market) and you get a response […]

What to be when you grow up?

I had a great conversation the other day with one of my BANG clients about the need to get some systems in place to help automate processes.  It’s a pretty common problem faced by a lot of small business owners, but before you can really make a call on what the right solution is, you […]

The art of infusion

Photo by fabio_pinheiro  This is a bit off the beaten path of a regular post, but it does illustrate the kinds of things you can learn as a business owner (and if you’re not learning something new all the time, you should be…).  Specifically I have learned how to infuse Pineapple (pictured above) into Vodka […]

Can you bridge the gap to persuade readers?

photo by mandj98  There are a lot of techniques and approaches  you can use to market and sell your products and services – some of them are complex and not very obvious and some of them are fairly straightforward. As an example, I ran across this blog post from Michael Fortin (well known copy writer) […]