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Testimonials – Good vs. Bad and how to get them.

Not all testimonials are created equal.  Done well and used the right way, a strong testimonial can be an absolute gold mine and drive tremendous sales to your business.  Poor testimonials can be ineffective – or even turn people away. “If they’re offering a bottle for free, it must be good!”  – Jean from Springfield […]

Happy Holidays!

Here’s to wishing you and your family all of the best during this holiday season! May your family be happy, healthy and safe.  May your business be prosperous and fun. Best wishes and looking forward to 2008. Shawn Kinkade   www.aspirekc.com

8 keys to Business Success (or how to stand out in your field)

Photo by Hamed Saber I’ve been thinking a lot recently about a workshop that I’m pulling together that will help small business owners build on their success.  As you know, running a small business is really complicated. There are a lot of hats involved.  Marketing, Sales, Finance, Leadership – and that’s just the stuff you […]

Are you running an Incredible Machine?

Back in the early 90’s, there was a series of computer games called ‘The Incredible Machine“.  The games were a series of intricate puzzles that required you to create complicated, off the wall Rube Goldberg machines to solve simple tasks.  

Thinking inside the Box…?

My friend Terry over at Powercore (nice new website by the way!) passed along a great article on Innovation.  Apparently in Japan it’s not just the trains that are super crowded, it’s also the grocery stores.  And in those crowded stores they don’t have room for watermelons…unless somehow…they can stack them! So they developed square […]

It’s all about the cash…

I just got back from lovely Madison Wisconsin for some training on the Fintel set of Financial Analysis and bench-marking tools and I had plenty of time to reflect on what is probably one of the biggest issues many businesses face on a regular basis – having enough cash on hand to keep moving. Photo […]